Fifth Third Bank Director, Consumer Digital in CINCINNATI, Ohio


Fifth Third Bank is one of the top-performing banks in the country, with a heritage that spans more than 150 years. We've staked our claim on looking at things differently to making banking a Fifth Third Better. This applies to our relationships with customers and employees alike.

We employ about 18,000 people, and what we offer is:

# A chance for employees to build their future, with supportive career development and financial wellness programs.

# An environment where we win together. We celebrate achievement and work collaboratively. We're also a three-time Gallup Great Workplace honoree.

# An invitation to impact lives in a positive and lasting way. Everything we do is geared toward improving lives. That's fun and exciting.

It comes down to the fact that Fifth Third is a warm and caring place to with which to grow # as a customer or as a team member.


The Consumer Digital Director is responsible for designing a Consumer Digital strategy and

executing upon it. This includes every stage of design, integration and execution of an integrated

digital-first client experience strategy which is likely to include design, integration and execution of

new processes and systems, changing how we work and advocating agile methodology, and

ensuring our customer-facing experiences are optimized from a technology and design standpoint.

The individual must partner with the Consumer and Payments businesses, as well as, IT, Finance,

Marketing, Decision Sciences, and many other One Bank partners to bring better and more

integrated solutions and processes to our customers that will help them engage

seamlessly across all channels and teams.


Responsible and accountable for risk by openly exchanging ideas and opinions, elevating

concerns, and personally following policies and procedures as defined. Accountable for always

doing the right thing for customers and colleagues, and ensures that actions and behaviors drive a

positive customer experience. While operating within the Bank's risk appetite, achieves results by

consistently identifying, assessing, managing, monitoring, and reporting risks of all types.


.Develop and drive the overall Consumer & Digital strategy: what solutions to offer; how to

position and price the various options; define the value propositions and client value.

.Manage and lead a set of digital tribes and squads as we scale the agile model for Consumer digital

.Lead and define the digital strategy and product experience and digital roadmap for Commercial

Banking using expertise in mobile user experience, client experience, product development, and


.Establish and manage annual goals and objectives for the digital commercial channels, ensuring

consistency with the overall strategic direction of the Consumer Bank

.Understand the current business challenges and emerging digital commercial trends and partner

with the lines of business to identify critical process changes and technology enhancements with

a focus on quick wins balanced with long-term transformational client experiences.

. Ensure strategies align with a constant focus on profitable growth and operational

efficiencies that will address short-term needs while supporting long-term Bank strategies.

. Oversee the execution of initiatives to deliver on approved strategies.

. Evaluate consumer digital strategy effectiveness through key performance indicators that

ensure results contribute to increased Bank sales and profitability and enhanced client experience.

. Ensure consumer digital management and governance is aligned with organizational needs,

risk appetite and industry best practices.

. Develop and oversee risk mitigation strategies to support delivery and implementation of

consumer digital strategies.

. Develop and maintain key relationships with internal and external partners

. Participate- and partner in corporate task forces designed to drive positive client experiences.

. Integrate data analytics, product metrics, user experience research, competitive and market

analysis, and company goals to drive prioritization of product initiatives.

. Engage closely with cross-functional stakeholders to define a roadmap for Consumer

Banking that meets customer and banker needs.

. Oversee projects within large matrix organization of commercial and payments businesses, IT

and various Fifth Third Bancorp teams.

. Partner with product owners and partners to build collaboration around the product roadmap,

ultimately to develop a unified customer experience, drive business objectives forward.

. Manage cross-impacted initiatives and cross-functional stakeholder communications to ensure

business needs are met. Set and manage expectations through effective written and oral


. Partner with Product Management, Sales, Marketing and other internal teams to ensure they

have the appropriate support and tools to drive adoption and utilization of digital products among

the Consumer Banking client base.

SUPERVISORY RESPONSIBILITIES: Responsible for providing employees timely, candid and

constructive performance feedback; developing employees to their fullest potential and providing

challenging opportunities that enhance employee career growthwhilerecognizing and rewarding

employees' accomplishments. Assist in the development of appropriate talent pool to ensure

adequate bench strength and succession planning.


.Bachelor's degree in Business, Technology or other related discipline. M.B.A. or equivalent

advanced degrees preferred or equivalent professional experience.

.10+ years of professional experience in digital, consumer banking and/or technology-related

roles or consumer business roles with digital-connection.

  • Retail Banking applications, product development, banking regulations, staff management and sales.

.Strong understanding of the mobile and, avid user of digital applications.

.Strong business acumen to quickly learn new business processes and understand how

technology can support the business in achieving revenue and profit goals.

.Excellent interpersonal skills with the ability to successfully engage and influence.

.Expertise in defining and building out product roadmap and business models.

.Experience with bringing together cross functional teams and leading execution in an agile

delivery model.

.Ability to influence stakeholders with diverse points of view and build coalition.

.Structured thinker, effective communicator with excellent written communication skills.

.Proven track record of delivery and new product feature creation.

.Ability to prioritize projects and efforts according to business need and industry trends.


.Normal office environment with little exposure to dust, noise, temperature and the like.

.Extended viewing of CRT screen.

.Travel approximately 25% (domestic).

Fifth Third Bank is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.